By January 2022, TikTok had 700 million global active users. Making sure your audience can find you is crucial because having a large following can give you a direct line to your brand’s target audience.
Do you want to know how to increase your TikTok following? So, how do you make yourself “findable”? And better yet, “followable”?
The following tips will show you how to get more followers and likes on TikTok.
12 Ways To Get TikTok Followers And Likes
1. Know Your Target Audience
You cannot satisfy everyone’s needs in one way. Knowing your audience will help you determine how to capture their interest. Be precise. Be specific. What interests them? What do they object to? It will be easier to get your content on their For You Page if you have a clear understanding of who your target audience is. When you first open TikTok, you are taken to the FYP, or For You Page to get to understand what your target audience will be like.
2. Discover What Your Audience Is Into.
If you do not understand their interests you can simply ask them! Ask your followers what content they would like to see on TikTok using your other social media platforms. This can be made very engaging on Instagram with polls and questions, and they will learn that you have a TikTok they should subscribe to. Remember that a lot of Gen Zers hang out on TikTok and the vast majority of TikTok users are under 30.
3. Engage In Tiktok Challenges
One of the biggest trends on TikTok is challenges, which can dramatically increase your follower count. If you’re not familiar with the term, a challenge is when you challenge users to act and TikTok is where challenges are most common. The following advice should be kept in mind when taking part in a TikTok challenge to gain more followers: While some challenges spread like wildfire, others are unsuccessful. Most challenges are relatability and simplicity are key factors in their success.
4. Create Engaging TikTok Content
TikTok accounts with few to no followers can still attempt to go viral with the right content. The creamiest content ought to rise to the top so make sure your content is of the highest caliber, trendy or pertinent, and appealing to your target audience.
5. Create Quality Videos
Making excellent videos is another fantastic way to get more followers on TikTok. So make use of ring light and ensure that the framing is good.
- Make sure the audio is crystal-clear.
- Make your video editing appealing.
If your content is of a high caliber, viewers are more likely to interact and engage with it. Additionally, the likelihood of it appearing on the For You page is higher.
6. Use Hashtags Too!
The in-app hashtag suggestion tool can help you find relevant hashtags when creating video captions. Additionally, it’s critical to use hashtags that are appropriate for your post’s content and brand in the caption. In this manner, both your audience and the algorithm can find you. Furthermore, people may search for a hashtag and find your videos if you rank highly on it. completely avoiding the algorithm!
7. Post Clips When Your Audience Is Online
Yes, it matters what you post. However, the timing of your post is equally crucial.
- When should content be posted? online when your audience is!
- How are you going to solve this? through the use of a TikTok Pro Account.
You can access TikTok Analytics, which will help you determine when to post, as well as metrics and data insights related to your profile, as part of this free upgrade. You can also make use of TikTok’s schedule on Hootsuite, which will suggest the best times to post your content if you want to get even more specific information.
8. Promote Your TikTok Page On Other Platforms
The majority of TikTok users run several other apps simultaneously. A study on social media usage in 2022 found that 70% of 18 to 29-year-olds use Instagram, 60% use Snapchat, and about half have TikTok accounts. Sharing your content across Facebook, Instagram, and Twitter will increase your overall visibility and drive more traffic to your TikTok profile.
9. Use TikTok Ads
Setting up TikTok ads is another way to get past the algorithm and reach your audience. If you have the money for it, you should consider this option. With TikTok Ads Manager, you have access to a large TikTok audience and a variety of ad management tools, including targeting, ad creation, and insight reports, to ensure that your advertisements are as effective as possible.
Why are TikTok ads? Since there isn’t much competition and they are still relatively new, there is plenty of room for creativity and getting noticed by the right people.
10. Use Trending Songs And Sounds
Because of TikTok, many of the songs that are currently at the top of the charts have huge followings. The music industry benefits greatly from TikTok, which negotiates with record labels to promote particular songs on the app. If you align your video with one of these songs, it will be more likely to be played on FYP. By that, we mean to incorporate a popular song into your video. It’s not necessary to dance to it.
Here’s how to find trending music and sounds on TikTok:
- Enter the TikTok video editor.
- At the bottom of the screen, click the plus icon.
- Click “sounds”
- Then scroll to find songs that are trending on TikTok.
11. Create TikTok Duets
Duets is yet another cool TikTok feature. One of the original creators and one of the TikTok users are featured in these side-by-side videos. These duets are a fun way to interact on the app and can be used to comment, compliment, respond, or add to the original video. A green screen duet option is also available, which uses the original video as the background. Additionally, duets promote sharing and engagement with your content, increasing the likelihood that it will be seen by more and different users.
12. Buy Organix followers and Likes on Tiktokstorm
Lastly, it is a good idea to buy Spotify followers and likes to get started if you are having trouble gaining organic subscribers and likes. More audience members will subscribe to your music once they start to notice your high engagement and subscriber numbers. It is advised to buy fans and followers on Tiktokstorm to get genuine likes and organic followers for your TikTok account.