Instagram is an extremely popular social media platform, with millions of users around the world sharing their lives and experiences through carefully curated and edited photos and videos. For businesses, non-profits, and individuals alike, having a large and engaged Instagram following can be valuable for building brand awareness and promoting interests. However, without a clear strategy, gaining followers and likes on Instagram can be a challenging and time-consuming task. In this article, we will outline some tips and best practices that can help you increase your Instagram following and engagement.
How to Gain Followers and Likes on Instagram
- Optimise your profile
The first step to building a following on Instagram is to make sure that your profile is easily discoverable and appealing to potential followers. This means selecting a clear and memorable profile picture (such as a headshot or logo) that can be easily recognized even in a small thumbnail size. Use a username that is easy to remember and relevant to your brand or interests, and include a bio that gives a brief, compelling description of who you are and what your account is about. Make sure to include any relevant links, such as your website or other social media profiles, and consider using keywords and hashtags in your bio to help people find you through search.
- Post high-quality content
The core of Instagram is, of course, the visual content that you share with your followers. Good content is key to building engagement and encouraging people to follow you. When posting photos or videos, aim for high-quality images that are well-lit, in focus, and visually appealing. Use editing tools to enhance your photos and videos, such as filters, brightness/contrast adjustments, or cropping. But don’t overdo it – some of the most successful Instagram accounts have a consistent, distinctive visual style that is achieved through subtle post-processing techniques.
- Find your niche
One way to build a loyal following on Instagram is to build a strong identity around a specific niche. For example, maybe you are passionate about healthy living and want to share recipes, workouts, and tips for staying fit. Or maybe you are a travel enthusiast and want to share photos and stories from your adventures around the world. Whatever your niche, try to narrow down your focus to something that you are passionate and knowledgeable about, and that can appeal to a specific group of people. This will help you attract followers who are interested in the same things you are, and who are more likely to engage with your content.
- Use hashtags
Hashtags are one of the most powerful tools for getting your content seen by new audiences on Instagram. By using relevant, popular hashtags in your posts, you make it easier for people to discover your content through search. You can research which hashtags are popular in your niche by looking at similar accounts or by using tools like Hashtagify or RiteTag. Try to use a mix of broad and specific hashtags, and don’t use too many in a single post – Instagram recommends no more than 30 hashtags per post. You can also create your own branded hashtag and encourage your followers to use it to share their content related to your brand or interests.
- Engage with your audience
Instagram is a social platform, which means that building engagement with your followers is key to building a following. This means responding to comments and direct messages, liking and commenting on other people’s posts, and generally being active and engaged in the Instagram community. When someone takes the time to leave a comment on your post, reply and try to continue the conversation. Look for other accounts in your niche and engage with their content as well – this can help you build relationships with other users and get your content seen by new audiences.
- Post consistently
Consistency is key when it comes to building a following on Instagram. Try to post on a consistent schedule, whether that’s daily, every other day, or once a week. This helps to keep your followers engaged and interested in your content and can help you attract new followers as well. Don’t be afraid to experiment with different posting times and frequencies to see what works best for your audience. You can also consider using tools like Later or Hootsuite to schedule your posts in advance so that you can plan out your content and ensure that you are maintaining a consistent presence on the platform.
- Purchasing Organic Followers and Engagements
Few websites offer real, organic followers and engagements for sale. Numerous of these websites sell followers that are bot accounts (inactive individuals), who unfollow after a short period. There are very few websites that sell genuine, organic followers and engagements. Go for it if you can afford to buy followers and likes. You may purchase genuine Instagram likes and followers here.
In the end, building a following on Instagram takes time and effort, but by following these best practices and staying engaged with your audience, you can start to see real results. Remember to focus on creating high-quality, visually appealing content that reflects your interests to your audience.